What Makes Us Click?
A blog about the psychology behind what people notice, trust, remember businesses online.
THE BLOG
The Psychology Behind What People Notice,
Trust & Remember Online.
With a degree in Psychology and a background in marketing, I’m fascinated by what makes people stop, notice, trust and act.
This blog explores what psychology can teach us about social media, content, branding and the decisions people make online.
Have a read, take what’s useful and put it into practice.
Give First, Sell Later: The Psychology Behind Generous Marketing
Why can giving something away make people more likely to buy from you later? We explore the psychology of reciprocity, the 1971 experiment behind it, and what it means for social media, content and modern marketing.
Why People-Focused Content Works Better on Social Media
People connect with people. Here’s why showing more personality, faces and real stories can make your social media more memorable, relatable and effective.
How Often Should a Business Post on Social Media?
People connect with people. Here’s why showing more personality, faces and real stories can make your social media more memorable, relatable and effective.
Why Consistency Matters More Than Posting Every Day
Posting every day is not the goal. A consistent, recognisable social media presence with useful content will usually do far more for your business than posting simply to fill the calendar.